Research Requirements: What you need
*Summary of your A2 coursework brief
*Trailer terminology including definition
*Codes and conventions of trailers (Using technical vocab)
*History of trailers - this must include examples
*Detailed analysis of 2 trailers (one set and the other in the same genre as you select for your own product)
*Detailed analysis of 2 film magazine covers - How effective are they and why? (Choices as explained above)
*Detailed analysis of at least 2 movie posters. Comment on techniques used - students should try to include a comparison of posters from the set movie.
*Explanation of the synergy between trailer/cover/poster - how this has been maintained throughout the marketing process.
*Research the marketing campaign for a movie of the same genre as you have selected for your own product.
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